Print11/01/08
Incentive Magazine
All-Access Awards - Awe-inspiring sports and entertainment events set the stage for exceptional incentive experiences.
By Jeanie Casison
Special Treatment
Tickets to sports and entertainment events are nice, but there are many other ways to make an even more positive impression on incentive participants. Enhancing a program can include everything from behind-the-scenes tours and branding to custom communication and pillow gifts….Creating close encounters that incentive participants cannot duplicate on their own is a particular strength of On Point in Houston, Texas. “We provide unique access. For the Kentucky Derby, we have organized backside tours. We start at 6 a.m. and take groups to the stables, where they can see the thoroughbreds, talk to the trainers and meet the jockeys,” says Philippe Tanguy, CEO and founder of On Point. During the last Super Bowl, On Point arranged for representatives of one pharmaceutical company to meet John Travolta. During the Final Four, a few groups had the chance to attend an award ceremony honoring the top coach and top player. For Formula One, On Point has been known to organize meetings with racing team mechanics to talk about their insider experiences.
